Apple (AAPL) Purchased Facial Recognition Firm Polar Rose [Confirmed]

Image source:  techpp.com

Apple (NASDAQ:AAPL) has apparently paid close to $26 Million for Polar Rose, and when one considers their current direction with Facetime, mobile Financial Transactions and more complex mobile devices it is easy to come up with any number of ways that this technology is attractive to Apple.

Polar Rose are the company behind the facial recognition technology that was built into Facebook and Flickr, and used for photo tagging.

After that success Polar Rose continued to refine its tools, culminating in an Android app called “Recognizr”, which uses Augmented Reality and Facial Recognition to create a very unique user account feature for Android devices.

Basically it used facial recognition to have different home pages for different people’s profiles on a device. User accounts, something which is common place in desktop operating systems is something that people have been clamouring for on the Apple iPad for some time now.

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