E-readers are screwed.
That’s the main takeaway from Wednesdays ominously worded report from IHS, anyway. The numbers are pretty dramatic: By the end of the year, sales of dedicated ebook reading devices will have dropped 36% from 2011. Come 2016, says IHS, total e-reader sale volume will be just two-thirds of what it was last year.
Yikes. Is this really the death of e-readers?
It makes perfect sense that e-reader sales are falling off a cliff. Tablets are eating their lunch. Not only has Apple sold 84 million iPads to date, but the companies who have dominated the e-reader market are themselves shipping tablets now.
Consumers are quite naturally drawn to these multi-function, multimedia-capable gadgets that can stream movies, browse the Web, take photos, play Letterpress and do just about anything else app developers can dream up. And yes, those same devices – whose prices keep falling – let you read books too.
My iPad Is Great, But I Really Want A Kindle
When Steve Jobs first unveiled the iPad, I thought it was absurd. Never would I need to supplement my laptop and iPhone with this giant iPod Touch, I declared.
Read the complete article at Read Write.