Rock the Vote, the nonprofit group focused on engaging young voters, is kicking off a joint effort with PromoJam, a Los Angeles-based social media promotions startup, with the goal of registering 1.5 million new voters for this fall’s presidential race – and challenging restrictions on voter registration.
The mobile-focused campaign, which starts today, will enable anyone with a smartphone to fill out an entire voter registration form directly from their device. At the same time, that new voter can email themselves a copy of their registration, then print it out, sign it and send it to their local elections office.
In addition to boosting political participation among young people – especially the 18-24 age group – the joint effort will serve another purpose. Both Rock the Vote and PromoJam view it as a shot across the bow at the current limitations of voter registration (online registration is currently allowed now in only 10 states, for example), as well as laws around the country clamping down on how people register to vote.
Read the complete article at ReadWriteWeb.