Superstar Adam Lambert released his highly anticipated sophomore album Trespassing yesterday, and will be celebrating in Canada through HMV with a special app from Zappar. Beginning yesterday, select HMV stores around the country will feature interactive posters with Adam’s new album. The posters were created for the Zappar App, an interactive technology that allows consumers to connect with their favourite artists, right in the record store via augmented reality. This innovative application allows Adam fans to watch an exclusive video message from Adam Lambert himself right on their smartphones, take pictures with Adam and receive a special ‘Golden Ticket’ that they can present at the cash when they purchase the album to receive a special promotion. See a demo of the app in action, click here.
Once downloaded, Zappar starts working when the app is open and a smartphone camera is directed towards one of the Trespassing posters in the windows of HMV stores across Canada. The user then watches the poster come alive as a video message of Adam pops up.
“Working with Adam and Sony Music in Canada has been the perfect collaboration: delivering exclusive content with a one off promotion at retail with HMV to both engage and reward fans. It’s a great bit of bite size entertainment, which is what Zappar is all about,” said Caspar Thykier, Founder & Managing Director of Zappar.
Since the release of Adam Lambert’s debut album For Your Entertainment in 2009, it has sold nearly 2 million copies worldwide. Lambert was nominated for a Grammy for Best Male Pop Vocal Performance for “Whataya Want From Me” in 2010 and also released the Glam Nation Live CD/DVD and Acoustic Live! EPs.
Self-described as magic, the Zappar App is a free downloadable app that can “open up another dimension where the world around you comes to life”. HMV and Zappar have teamed up to bring Adam Lambert to the public, and this is just the beginning of this next-generation app’s capabilities and interactive possibilities.
In addition to co-writing many of the tracks on Trespassing, Lambert collaborated with an all star list of award winning artists, producers and songwriters including Pharrell Williams, Dr. Luke, Bruno Mars, Claude Kelly, Benny Blanco, Bonnie McKee, Nile Rogers, and Sam Sparro.
To download the Zappar app, visit here.