Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing.
In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the launch represented an innovative new era in entertainment.
At the intersection of films, games and the Internet, today’s creators are using multiple platforms, where the audience can actively reshape the stories themselves.
1. Bear 71
Blurring the line between the wired world and the wild world, the National Film Board of Canada’s Bear 71 is a multi-user interactive social narrative that observes and records the intersection of humans, nature and technology.
Launched with a live, interactive art installation at the 2012 Sundance Film Festival New Frontier Program, the storyworld of Bear 71 is a fully immersive, multi-platform experience. Participants explore and engage with the world of a female grizzly bear via animal role play, augmented reality, webcams, geolocation tracking, motion sensors, a microsite, social media channels and a real bear trap in Park City. This project is the most recent example of how the NFB is changing the face of cinema.
Read the complete article at Mashable.