So what exactly is transmedia? It’s something new and exciting, but according to Adam Neuhaus, “Disney has been doing it forever. I mean look at the rides.”
All four of the panelist (Zachary Lieberman, Evan Schectman, Adam Neuhaus and Greg Brunkalla) agree that the idea of transmedia is storytelling across multiple platforms and that technology is a tool for deepening it.
Technology is key in transmedia. “If you have an idea, the technology is available, just go do it,” said Lieberman.
“The fundamental basis of this idea is how to get the audience to interact,” said Greg Brunkalla, the creative mind behind the T-Mobile Angry Birds commercial.
Read the complete article at scaddistrict.com.