If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine.
The reason for the increased focus on creating immersive experiences that go beyond just the cinema screen, Stewart says, comes as a result of the increased spending studios are forced to make in order to create the next big blockbuster of the year. “Back in 2001 when I went to the studios to pitch, it was very different,” he told the Hollywood Reporter following his keynote address. “But when you are spending $30 million, $50 million or $200 million on movie budgets, you have to be really concerned about how to make that money back.”