
Image source: Washington Post
By Eduardo Navas
Note: This text appeared previously on Huffington post. Since its original publication on August 8, 2012, NBC decided to at least make available live streaming of the closing ceremonies. Other than this, much of what is observed in the following commentary remains relevant.
Viewers well versed in media expect delivery-on-demand for major events. This has created a peculiar tension when viewing prime-time Olympic coverage consisting of competitions that previously took place throughout the day, but which were not broadcasted live on TV. After the first week of events, it appears that audiences are tuning-in to NBC’s evening broadcast in larger numbers than previous Olympics, and this has become the network’s main justification for holding out on selected events until prime-time.
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