Category: Fashion

International Fashion Film Festival Adds Mobile Phone Category

The international festival ‘A Shaded View on Fashion Film’ (ASVOFF) has added a new competition category this year for the best fashion films produced entirely on mobile phones.

ASVOFF, which launched in 2008, encourages emerging and established artists to reconsider the way fashion is presented. Debuting in Paris during fashion week, it then tours the world with screenings, conferences, performances and installations in cities such as New York, London, Tokyo, Milan and this month, Barcelona.

Read the complete article at psfk.

Valentino Opens 3D Virtual Fashion Museum to the Web

Valentino Garavani and Giancarlo Giammetti have unveiled a project that has absorbed them for much of the past two years: a 3D virtual showcase for the archives of the Italian fashion house they built, Valentino.

The Valentino Garavani Virtual Museum, introduced Monday at the Museum of Modern Art in New York, is the first digital exhibition developed by a fashion designer. “And it’s not likely to be the last,” Valerie Steele, director of the Museum at FIT, said following the unveiling. “I think everyone will do this,” she added.

The virtual museum comes as a downloadable desktop application for Macs and PCs.

Read the complete article at Mashable.

Augmented Reality X-Ray Vision

No, you can’t go around looking through people’s clothes. Moosejaw‘s AR app enables the users to browse through their clothing catalog with an X-Ray effect.

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Fitted Fashion Uses 3D Scanners to Create Custom-Fit Jeans

Name: Fitted Fashion

Quick Pitch: 3D scanners and pattern-making software are used to create perfect-fitting jeans and other clothing.

Genius Idea: As almost any woman will tell you, the single most challenging item of clothing to shop for is jeans. According to a ShopSmart poll published in June 2010, more than 56% of women say they have trouble finding well-fitting and flattering jeans, with 8% seeking professional guidance to locate a pair.

Fitted Fashion, a recent graduate of startup incubator Betaspring, is one of several startups aiming to address that problem. The company is currently testing 3D body scanners alongside its own pattern-making software to develop custom jeans and suits, among other items.

Read the complete article at Mashable.

Interactive Dress

This dress reacts to the heartbeat of the person wearing the dress, as it goes from opaque to transparent.

Warning:  the video contains nudity as it shows the dress becoming transparent.

‘Intimacy 2.0’ by Studio Roosegaarde from Daan Roosegaarde on Vimeo.

Designer Norma Kamali To Reinvent Retail in 3D

As a designer, Norma Kamali has always pushed the boundaries of artistic expression. From creating trends like the sleeping bag coat, the high heeled sneaker, clothing made from parachutes, and collector-worthy swimwear, Kamali’s motto has always been ‘Stay true to who you are and reinvent to be relevant.’ In the spirit of trying new things, this September 15th Kamali will offer up, as a place where viewers can see the Norma Kamali Spring 2012 Collection through Norma’s signature cat-eye shaped 3D glasses. If you’d like to play along at home, fans can receive a free pair of the custom designed 3D specs by signing up on the site or Kamali’s Facebook page ( Adjoining film and video shopping pages can also be viewed in 2D or in higher resolution 3D by selecting various options on the YouTube player.

Read the complete article at psfk. tries augmented reality on for size, the online luxury fashion retailer, has launched an innovative concept called “The Window Shop” that uses augmented reality to improve a customer’s shopping experience.

The technology will be launched on Vogue‘s Fashion’s Night Out, which will take place in London today.

Living In A World Of Pixels

Japanese fashion designer Kunihiko Morinaga obviously spent a little too much time playing 8-bit video games when he was little. With his own unique theory of avant-garde deconstructionism, this cutting-edge fashion designer has become a rising star in the industry, founding his personal brand ANREALAGE in 2003.

A few weeks ago, Morinaga released his Autumn/Winter collection for 2011/2012, which looks like Pac Man vomited all over his mood board—in a good way! From head to toe, each piece is a colorful pixel collage that treads the line between retro and futuristic chic. Even the shoes are constructed out of the small voxel cubes. The models strut the runway to a soundtrack of retro 8-bit electronic music from IPPEI SUGIHARA while wearing face masks that look oddly similar to the Transhuman face masks Jenny Lee came up with for herdigital cosmetics project.


Read the complete article at The Creators Project.

Is “Digital Skin” The Future Of Fashion?

This morning when you woke up and got dressed, the clothes you put on were (hopefully) made from tangible materials—cotton, linen, some synthetic polymer fabric, or perhaps, if you were feeling particularly futuristic, your t-shirt might incorporate some e-textiles. But how about waking up and downloading a new face? Perhaps one that consists of elaborately colored geometric shapes—a form of augmented cosmetics that goes way beyond glitter and smoky eyes. That’s the idea explored by designer, artist, and theorist Jenny Lee for her MA in Textile Futures at Central Saint Martins College of Art and Design, London. Her project, Immateriality: The Future Human, uses augmented reality to explore a post-human aesthetic, where a decorative face (or body) enhancement could be just as common a way to augment your looks as putting on a pair of earrings, or injecting botox into your forehead. As science and technology intrude ever more upon our lives, could digital textiles alter how we look in a fundamental way?

Read the complete article at The Creators Project.

QR Codes Used To Illustrate Fashion Icons [PICS]

Artist Yiying Lu’s most familiar work is probably the infamousTwitter fail whale. And now her techie repertoire includes illustrations of famous faces in fashion that incorporate QR codes.

Lu’s 10 illustrations in Meets Obsession magazine’s “10 Most Intriguing in Fashion” feature are out now, and they include Anna Della Russo, Dov Charney, Terry Richardson, Chloe Sevigny, Sarah Burton and others. When readers scan the codes in the magazine, they’re directed to Lu’s site where they can download the free artwork to iPhones or iPads.

Terry Richardson

Read the complete article at Mashable.