Karl Lagerfeld’s keynote interview at LeWeb a few months ago proves a point: fashion and technology are two words that go very well together. And this is just a start, as high tech will keep transforming what we wear in many ways this year.
From exclusive events to the world
Livestreaming exclusive events may seem an oxymoron. Yet, the fact that TED Talks are available online didn’t have a negative impact on attendance to its pricey and exclusive annual conference. On the contrary, it tremendously boosted the event’s visibility and its brand power.
In the same vein, the fashion industry is now giving fashion addicts a chance to get a full glimpse of events they couldn’t have dreamed of attending, and we expect this trend to keep on growing over the next months.
High-tech meets high-fashion
Although 3D is a useful feature for the rest of us, it is also a great modeling tool for fashion designers. This potential led the 3D company Dassault Systèmes to open an incubator called FashionLab, which is fully dedicated to exploring the ways in which 3D and high-tech solutions can help stylists.
As a matter of fact, while technology is making fashion increasingly accessible, it is also contributing to a series of innovations that are quietly happening behind the scenes. While they won’t hit mainstream for a while, they could disrupt the fashion world over the next years.
Read the complete article at TNW.