How do you bring a radically distributed workforce together and meld it into a single, unified team?
If you’re Sococo — short for social communication company — you create a virtual world, with virtual offices, desks, meeting rooms, and even buildings. But don’t think Second Life: You won’t find any sexy avatars, flying, pets, or islands. You will, however, see a lot of work getting done.
“We bring distributed workers together to interact in real-time,” Sococo’s chief marketing officer Mark Fisher told me. “Coworkers talk, share, chat … and interact all day long.”
The service is built on a premise of connecting people in a more natural way. Spatial shifting is a key part of that — in a real office, you need to get out of your cube and walk to see someone else — but so is context and situational awareness.