Some people feel that every time they go on the Internet, their digital selves are being hijacked and driven to a shady data broker’s garage, where they get sliced, diced, and mined for valuable intel. The people that feel like they’re getting info-jacked are starting to fight back. How? With a false-information security system.
Kevin Ludlow, a 33-year-old Texan software developer, calls it “Bayesian flooding” and the data miner he wants to protect against is Facebook. “The problem is that once information [about you] has been collected, it will always be stored and associated with you,” he writes. “I have therefore devised a slightly different method for dealing with this problem. Rather than trying to hide information from Facebook, it may be possible simply to overwhelm it with too much information.”
With a nod toward Bayes theorem, Ludlow basically wants to confuse the advertisers trying to profile him and the algorithmic machines that are trying to make predictions about him by throwing lots of false information about himself onto their radars. So he’s become a digital Scheherazade, weaving amazing tales about his life:
Read the complete article at Forbes.