Category: Publication

QR codes used to help spread sale of digital edition of magazine

Street vendors will benefit by being able to sell to smartphone and tablet customers.

A U.K. magazine called “The Big Issue” in The North, which is sold by homeless street vendors, has announced the launch of a new form of selling through QR codes that will allow the sellers to increase their opportunity for a steady income.

This will involve the brand new digital edition of the magazine and a barcode to obtain it.

The new digital version of the magazine will not replace the print edition, but will be sold alongside it. The goal is to provide consumers with more choice as to their preferred method of purchasing and reading the magazine.

Read the complete article at QR Code Press.

Marvel introduces new augmented reality book featuring Spider-Man

Companies continues its adoption of augmented reality technology

Marvel Comics continues its endeavor to incorporate augmented reality technology with a new mobile application meant to bring Spider-Man to life. The company has released a new Amazing Spider-Man book that is aimed at delving deeper into the story of the web-slinger ahead of the highly anticipated movie release this month. Using the mobile application associated with the book, readers will be able to take on the visage of Spider-Man as well as unlock various rewards for participating in interact content.

Marvel aims to entice new generation of tech-savvy consumers

Marvel has taken a keen interest in augmented reality recently. Like others in the publishing industry, the company has struggled to ensure that its printed products can compete with digital content.

Read the complete article at QR Code Press.

Please Contribute to Survey for Remix Studies Reader

Dear community,

We are currently conducting a survey for a Remix Studies book project and we would really appreciate your help. The survey is quick and easy and should take no more than a few minutes of your time. Your assistance will be invaluable in the development of the book, which we hope will be of great use to students, teachers, researchers and practitioners of remix alike.

If possible, we would also be very grateful if you could help us to distribute the survey to anyone within your networks who has an interest in remix.

Thank you very much for your time and effort – we value your input.

Kind regards,

Eduardo, Owen and xtine

Eduardo Navas

Owen Gallagher

xtine burrough

Augmented reality coming to the pages of The Atlantic

Magazine teams with Metaio to bring print to life

Famed monthly magazine The Atlantic, has partnered with Metaio, a leading augmented reality developer, to make its future issues more engaging. The magazine is not the first to show interest in the concept of augmented reality. In 2009, Esquire began embedding augmented reality content within its pages. Recently, companies like Virgin Media and others have begun adopting the technology in an effort to engage a new generation of tech-savvy consumers.

Augmented reality content can be access through iPhone and Android mobile devices

The magazine’s July/August “Big Ideas” issue will be packed with augmented reality content. This content can be unlocked by readers using an iPhone or Android mobile device.

Read the complete article at QR Code Press.

Press Release: Zappar and Penguin Books Announce Augmented Reality Experience for the Penguin English Library

Iconic publisher Penguin Books and Zappar, today announce a partnership that offers a never seen before interactive experience for the Penguin English Library – a new collection of beautifully designed books that celebrate 100 of the best novels written in English. Using the power of Augmented Reality with the Zappar App, readers will be able to bring elements of four of the books to life with a stunning range of bespoke material including animations of Coralie Bickford-Smith’s illustrated covers, video, audio and extracts.  The App will launch on 17th May 2012, and will initially offer readers the Zappar experience on novels Moby Dick, and Lady Audley’s Secret, with two further titles to come later in the year.

The process is simple: download the Zappar App available free of charge from iTunes or the Android Market Place. Locate the Penguin content in the menu. Point a phone/handset at the cover of the book and watch as it reveals an array of digital content and online destinations. This signifies not only a first for Augmented Reality but an original and immersive way of introducing some of the best-loved books of the last 300 years to a new generation of readers.

Originally launched in 1963, the Penguin English Library published some of the most captivating works ever written in English. The new collection, which launched on 26th April, starts with Robinson Crusoe and spans two centuries until Dubliners was published just before the First World War.

Caspar Thykier, Managing Director for Zappar, said “This is an exciting development in how the consumer reads and perceives books, providing scope for extra bite size entertainment content. The great thing about incorporating AR in publishing and books is that it shows how technology can enhance and add to the entertainment experience that the products offer.”

Nicola Hill, Marketing Director for Penguin Press, said “The Penguin English Library is about celebrating the ultimate readers’ editions that can be cherished, collected, given, and kept for a lifetime. The striking designs really elevate this series and we’re delighted to work with Zappar on an inventive way of using it to celebrate and share a fresh publishing idea.”

Press Release: Zappar and Tatler Magazine Partnership

Condé Nast UK and Zappar, the world’s most powerful augmented reality App, have today announced a partnership that will bring the June issue of Tatler to life to celebrate The Queen’s Diamond Jubilee. The special issue includes augmented reality content which when combined with the Zappar App, will provide the reader with additional exclusive content. This will enable users to extract visuals from the magazine, dressing up like the Queen or picturing their friends wearing the crown jewels, (extracted from the world famous Cecil Beaton portrait of Her Royal Highness) and then share the images via social networking. The cover also features an exclusive augmented reality corgi which comes to life with Zappar.

Kate Reardon, Editor, Tatler says, “I am ecstatically excited by the genius work Zappar have done for Tatler’s special Jubilee Collector’s Edition.  Not only can you try on the crown jewels, but our regal corgi cover star comes to life.  How thrilling is that?”

Caspar Thykier, Managing Director for Zappar adds, “We are thrilled to be working with Tatler on such fun and innovative content for the magazine to celebrate this milestone in British Royal history. At Zappar we are always looking for new ways to showcase the exciting possibilities that augmented reality can bring to the marketplace, and it has been a real privilege to work with Tatler on this ground-breaking project.”

The June issue of Tatler is on sale from Monday 30th April. The Zappar App is available free from iTunes or the Android Market Place.

Tatler June – Queen For a Day from Zappar on Vimeo.

Tatler June Cover from Zappar on Vimeo.

Download the Zappar app for iPhone, iPod and iPad at:

For Android:

How Social Media Is Taking Over the News Industry [INFOGRAPHIC]

More than ever, people are using Twitter, Facebook and other social media sources to learn about what’s happening in the world as traditional news outlets become increasingly less relevant to the digital generation.

Read the complete article at Mashable.

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience.

Read the complete article at QR Code Press.

Sports Illustrated App Hits iPhone, Celebrates With Augmented Reality Magazine Cover

I’m no athlete, but I’ve found that a passing knowledge of sports comes in handy when conversations take a turn for the awkward. The question then is where do sports fans (and wannabes like me) go to get the skinny?

With publications and websites all vying for our limited attention spans, they’re turning to increasingly impressive ways to grab our attention, and Sports Illustrated is no exception. After building a presence in the Android Market and on the iOS with their Swimsuit Editions, the folks behind the long-running magazine have announced that the Sports Illustrated app has finally made the leap to the iPhone. It seems they’re in the mood to celebrate the occasion too (or at least capitalize on sports-hungry iPhone fans), as the magazine’s latest issue is rocking a smartphone-friendly makeover.

Read the complete article at TechCrunch.

Digital Self-Publishing: Should Publishers Be Worried?

One of my favorite stories about writers concerns John O’Hara, who long ago wrote the book for the musical Pal Joey, based on his own novel. When the play was making a big run on Broadway, two friends of O’Hara’s bumped into him on the streets of New York. “Oh John,” they cooed, “We just saw Pal Joey again, and we enjoyed it even more than the first time!” O’Hara snarled, “What the hell was wrong with it the first time?”

The ability of writers to feel offended or persecuted is pretty close to unlimited, and one of the interesting side-effects of the technological revolution in publishing has been to bring out new forms of anger and woundedness — and not just among writers. Mega-agents like Andrew Wylie see publishers as their arch-enemy; even librarians are warming to the hate-fest. For instance, Colorado College librarian Steve Lawson says, “Publishers have contempt for the authors they need to write works, and the readers they need to read works. Publishers are scared that the Internet is going to disintermediate their asses into the dustbin of history, and the best response that many of them have come up with is to express their fear through hatred.”


We need to make some distinctions. Companies like Elsevier, who make a great deal of money selling access to scholarly articles whose authors don’t get paid at all, are rightly the target of angry protests. But most publishers, it seems to me, don’t loathe writers and readers but are instead simply trying to figure out how to survive in a rapidly-changing market, and in a business that has rarely commanded big margins and huge profits.

Read the complete article at The Atlantic.