Big TV makers have turned their back on 3D TVs this year at CES. Were 3D HDTVs just a fad?
The bloom is off 3D this year at CES (formerly the Consumer Electronics Show). It’s as if last year’s CES, where 3D TVs were all the rage, never happened. How did 3D–in one short year–go from darling to dud?
The answer is a combination of things such as a dearth of 3D content, a technology that has not evolved fast enough, and the arrival of more-compelling HDTV tech for TV makers to push over 3D.
The big TV makers–LG, Panasonic, Samsung, Sony, and Vizio–are noticeably grounded in 2D here at CES. Instead of touting new 3D tech, they are pushing new OLED display technology, promoting new content delivery services, TV-based apps, and features such as voice commands for couch potatoes too lazy to pick up a clicker.
The truth is that 3D isn’t dead, it has just gone into a hibernation of sorts. I’ll get into why, but for the time being, expect 3D technology to be pushed to the background for the next year or two. But don’t you worry–3D is coming back, and when it does, it will be with a vengeance.
The 3D Dilemma
For the last two years, 3D technology has been crammed down our throats with varying degrees of success by HDTV makers. Why? For manufacturers, 3D has been a compelling feature on multiple grounds. Number one, it gave consumers a reason to upgrade their HDTVs to something undeniably cool–3D. Also, once TV makers had developed the 3D technology, they were able to add 3D functionality to their sets at little cost to them–but more cost to us. And even better, if you’re a major consumer electronics company, such as Panasonic, you can use those 3D TVs to sell 3D cameras, and push smartphones and tablets.
Read the complete article at PCWorld.